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Referred to as “the nothing label” by some of the brand’s devoted fans, Moderne strives to produce garments “in their purest form, free of superfluous details and look-at-me excess”. Moderne is the in-house design project of La Garconne founder and creative director, Kris Kim.

Launched in 2012, Moderne scales essential garments back to basics, sometimes to a near-primitive degree. Classic silhouettes are loosened with slouchy but studied menswear in mind, and neutral shades have limitless variations. Discreet and essential.

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