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Known for it's minimalist designs and understated, well-tailored staple pieces, A.P.C. (which stands for "Atelier de Production et de Creation") has developed a loyal following among men and women alike since it's inception in 1987. The founder, Tunisian-born-Parisian-raised Jean Touitou, set out to create reliable, "normal" clothing that leave plenty of room for the wearer's personal style to shine through. 
This is especially true of the hugely popular and stylish raw-denim selvage jeans which age and wear beautifully and are the epitome of simple and easy Parisian cool.