Acne Studios was started in Stockholm, Sweden in 1996 as part of the creative collective ACNE, which is an acronym for "Ambition to Create Novel Expressions". What began as a raw denim line with signature red stitching, rapidly grew to be a major fashion (and fashion FOWARD) house producing ready-to-wear collections for men and women, shoes and accessories. 
Their denim program has continued to grow and has provided many of our customers (and employees) with their absolute favorite pair of jeans. But beyond the basics, Acne Studios is certainly not afraid to take risks when it comes to fashion design. They produce some truly innovative styles and unique pieces that appeal to a wide range of tastes. Interesting tid bit: Acne Studios' Stockholm flagship store and headquarters is housed in the former bank that was held up in a 1973 robbery and gave rise to the term "Stockholm Syndrome".