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Prisca Vera Franchetti is the woman behind the label. The Italian-born designer moved to New York at 21,  after graduating from Barcelona’s design school. Four years later, she launched PRISCAVera, a line defined by a relaxed and refined elegant aesthetic, focusing on the collocation of youth culture and traditional craftsmanship. “The trashiest thing can be elegant when it’s done in the right way,” Franchetti insists.

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